You've tried the popular CRMs—Salesforce, HubSpot, Pipedrive—and they all have the same fundamental problem: they're designed for an imaginary average business, not your actual business. Your sales process has unique stages that don't map to their templates. You need to track information they don't have fields for. Their automation tools can't handle your specific workflows. Their reports show metrics you don't care about while missing the ones you do. So you end up with a system full of workarounds: custom fields with cryptic names, spreadsheets to track what the CRM can't, manual processes because automation doesn't work the way you need it to, and training documentation explaining why your team has to do things the hard way. User adoption suffers because the CRM makes simple tasks complicated—sales reps avoid data entry, managers can't get accurate forecasts, and executives don't trust the reports. You're paying for enterprise features you don't use while lacking the specific capabilities your business needs. Migration between CRMs becomes impossible because your workarounds don't transfer. Meanwhile, your competitors using purpose-built systems operate more efficiently, get better insights, and scale faster because their tools actually fit their business instead of fighting it.